The seasons may have changed, but the UK housing market continues to favour buyers thanks to a high volume of available properties and a modest improvement in affordability.
As the market transitioned into autumn, property supply reached its highest level in a decade, according to Rightmove. Sellers have therefore recognised the need to price competitively if they want to attract serious buyers.
Colleen Babcock, Property Expert at Rightmove, commented:
“We’re seeing an interesting dynamic between pricing and activity levels right now. The healthy and improving level of property sales being agreed shows us that there are motivated buyers out there who are willing to finalise a deal for the right property. What’s most important to remember in this market is that the price is key to selling.”
The increase in available properties has created greater choice for buyers and increased competition among sellers, making realistic pricing more important than ever.
Figures from Rightmove show that asking prices fell by 1.2% in July, marking the largest July decline in more than 20 years. However, prices remain 0.1% higher than the same period last year, demonstrating a degree of resilience in the market.
As a result of increased competition among sellers, Rightmove has revised its forecast for UK house price growth in 2025, reducing expectations from 4% to 2%.
Meanwhile, Zoopla’s August House Price Index reported the average UK property price at £270,000, representing annual growth of 1.3%.
Regional differences continue to be evident, with northern England and Scotland experiencing steady growth, while southern regions continue to see more subdued performance.
Affordability has improved in recent months, supported by falling mortgage rates.
In August, the average five-year fixed mortgage rate dropped below 5% for the first time since May 2023, providing welcome relief for prospective buyers.
Market activity also remains encouraging:
These factors are helping to maintain confidence among buyers despite ongoing economic uncertainty.
Greater property choice, improved affordability and increased negotiating power mean autumn could be an excellent time to secure value in the market.
Pricing remains critical. Overpricing a property in the current market risks it being overlooked in favour of more competitively priced alternatives.
While only modest house price growth is expected, steady transaction levels and the possibility of further interest rate cuts could help maintain momentum throughout the autumn months.
The UK housing market remains active and competitive. Buyers are benefiting from greater choice and improving affordability, while sellers need to be realistic with pricing to stand out. Although significant price growth is unlikely in the short term, current conditions suggest a stable and resilient market heading into the final months of the year.
Sources: Rightmove (2025), Zoopla House Price Index (2025).
Approver Quilter Financial Limited – FRN 497604 (10th November 2023)